Privacy policy

Privacy Policy

SG Luxury Design

Last Updated: June 2026

SG Luxury Design ("we", "our", "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, make an enquiry, place an order, subscribe to marketing communications or otherwise interact with our business.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

SG Luxury Design

Website:
https://luxurybespokefurniture.com

Email:
info@sg-ld.com

Telephone:
01923 549005

For the purposes of UK data protection law, SG Luxury Design is the data controller responsible for your personal information.

2. Information We Collect

We may collect and process the following information:

Personal Information

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Company name

  • Project details

  • Design specifications

  • Any information provided during enquiries or consultations

Order Information

When you place an order, we may collect:

  • Product selections

  • Dimensions

  • Fabric selections

  • Customisation details

  • Payment information

  • Order history

Please note that payment card information is processed securely by our payment providers and is not stored by SG Luxury Design.

Website Usage Information

We may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referral sources

  • Website interaction data

This information helps us improve our website and customer experience.

3. How We Use Your Information

We use personal information to:

  • Respond to enquiries

  • Provide quotations

  • Process orders

  • Arrange deliveries

  • Manage customer accounts

  • Provide customer support

  • Improve our products and services

  • Send order updates

  • Comply with legal obligations

  • Prevent fraud and abuse

Where you have provided consent, we may also send marketing communications about products, promotions, design inspiration and company updates.

4. Marketing Communications

If you subscribe to our newsletter or marketing communications, we may send information relating to:

  • New furniture collections

  • Design guides

  • Interior design inspiration

  • Product launches

  • Promotions and events

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails

  • Contacting us directly

We will never sell your personal information to third parties for marketing purposes.

5. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

To fulfil orders and provide requested services.

Legitimate Interests

To improve our services, operate our business and communicate with customers.

Consent

For email marketing and certain cookie-related activities.

Legal Obligations

To comply with tax, accounting and regulatory requirements.

6. Cookies

Our website uses cookies and similar technologies to improve functionality and user experience.

Cookies may be used for:

  • Website performance

  • Analytics

  • Shopping cart functionality

  • Marketing and advertising

  • Remembering preferences

You can manage cookie preferences through your browser settings.

Please note that disabling cookies may affect website functionality.

7. Third-Party Services

We may share information with trusted third-party service providers where necessary to operate our business.

These may include:

  • Shopify

  • Payment processors

  • Delivery companies

  • Marketing platforms

  • Analytics providers

  • Customer relationship management systems

These providers are only permitted to use your information for authorised business purposes.

8. International Transfers

Some of our service providers may store or process information outside the United Kingdom.

Where this occurs, appropriate safeguards will be implemented to ensure your personal data remains protected in accordance with applicable data protection laws.

9. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

  • Destruction

However, no method of internet transmission can be guaranteed completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfil contractual obligations

  • Provide customer support

  • Meet legal and regulatory requirements

  • Resolve disputes

  • Enforce agreements

When information is no longer required, it will be securely deleted or anonymised.

11. Your Rights

Under UK GDPR, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of information

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent

To exercise any of these rights, please contact us using the details below.

12. Children's Privacy

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

13. Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

We recommend reviewing the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page, and the revised version will take effect immediately upon publication.

15. Contact Us

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

SG Luxury Design

Website:
https://luxurybespokefurniture.com

Email:
info@sg-ld.com

Telephone:
01923 549005

Complaints

If you are unhappy with how your personal information has been handled, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Website:
https://www.ico.org.uk

Telephone:
0303 123 1113

Address:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

© SG Luxury Design. All rights reserved.